Ngaphandle kokungathengisi isipikha esihlakaniphile eYurophu, i-Samsung isiphenduke umdondoshiya esikhaleni sasekhaya esihlakaniphile ezwenikazi elidala. Ngekota yokugcina yonyaka odlule, ibingumthengisi wesithathu ngobukhulu wamadivayisi asekhaya ahlakaniphile, ngemuva kwe-Google ne-Amazon.
Ngokusho kwe-IDC, abakwaSamsung bathumele izisetshenziswa zasekhaya ezihlakaniphile eziyizigidi ezingu-2020 eYurophu engxenyeni yesine ka-4,91 futhi babe nesabelo esingu-11,9%. Kodwa-ke, lokhu ukwehla ngo-2,4% unyaka nonyaka. I-Google ibingeyesibili, ithumela amadivayisi ayizigidi ezi-5,16 futhi ibambe isabelo esingu-12,5%. I-Amazon ibingumholi wemakethe ngamadivayisi ayizigidi eziyi-7,47 athunyelwa kanye nesabelo esingu-18,1%. Abadlali abakhulu abahlanu abaphezulu kulo mkhakha bazungezwe yi-LG (amadivayisi ayizigidi ezingu-4,33, amasheya angu-10,5%) kanye no-Sony (izigidi ezingu-1,91, 4,7%).
Imboni yasekhaya ehlakaniphile ihlanganisa amadivayisi afana nezipikha ezihlakaniphile, amakhamera okuvikela ekhaya nezinzwa, ama-thermostat noma ama-smart TV. Izipikha ezihlakaniphile ze-Samsung Galaxy Ikhaya a Galaxy Ama-Home Minis awakakathengiswa ngaphandle kwe-South Korea, futhi atholakala ngamanani alinganiselwe kakhulu lapho. Noma kunjalo, i-Samsung ingumdondoshiya engxenyeni yama-smart TV namadivayisi asekhaya, futhi ithonya layo engxenyeni yokugcina yonyaka odlule lanele ukushiya ngemuva kokubili i-LG ne-Sony eYurophu.
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