Noma i-Samsung imemezele ukuthi ayinakho ukuthengiswa kwe-smartphone okujabulisa kakhulu kwikota edlule, ikwazile ukubambelela endaweni ephezulu ngokuya ngezingcingo ezithengiswayo. Nakuba isabelo sayo semakethe yomhlaba yehla sisuka ku-32,3% saya ku-25,2% uma siqhathaniswa nonyaka odlule, sisaqhubeka nokugcina isikhundla saso esiphezulu ngama-smartphones ayizigidi ezingu-74,3 athengiswe kuyo yonke ikota yesibili ka-2014. Ngale ndlela inkampani yadlula imbangi yayo. Apple ngaphezu kwesigamu. Laba bakamuva bathengise amafoni ayizigidi ezingu-35,1 ngesikhathi esifanayo futhi ngaleyo ndlela bathola ingxenye yemakethe engu-11,9%.
Mayelana nalokhu, isabelo semakethe ye-Apple sehlile uma siqhathaniswa nonyaka odlule, kodwa ngokungafani ne-Samsung, isibalo samafoni athengiswa endabeni yawo senyuke cishe ngezigidi ezingu-4. Ngakolunye uhlangothi, abakwaSamsung baqophe ukwehla kwenani lama-smartphones athengiswe ngamayunithi ayizigidi ezi-3. Ukwehla kwabangelwa ikakhulukazi abakhiqizi bezingcingo baseShayina, abathengisa amafoni ngentengo ephansi kakhulu, okuqondakalayo okuphumelela kubathengi abaningi kakhulu. Kodwa-ke, abakwaSamsung bafuna ukuzama ukulungisa lesi simo kule kota ngokukhulula amadivaysi amabili abalulekile, ikakhulukazi i-Samsung Galaxy I-Alpha ne-Samsung Galaxy Inothi 4, ezokwethulwa ngenyanga ezayo.
