Kubonakala sengathi izinkampani ezinkulu zobuchwepheshe zifaka imali eningi emculweni kulezi zinsuku futhi ngenkathi isibonelo Apple wethula eyakhe isevisi yokusakaza futhi waqala ukushutha amavidiyo omculo ka-Eminem nabanye, abakwaSamsung bahlela ukuxhasa uRihanna ukuze enze ushintsho. Ngokunembayo, uhlela ukuxhasa ukukhishwa kwe-albhamu yakhe entsha ethi Anti kanye nohambo lwekhonsathi oluhambisana nayo, abakwaSamsung bazokhokha isamba semali eyizigidi ezingama-25 zamaRandi. Lo mbiko uyathakazelisa hhayi nje ngombono wokuthi i-Samsung ifuna ukuxhumana nomunye umculi owaziwayo, kodwa futhi ngoba emasontweni asanda kwedlula ubesebenza kakhulu embonini yomculo.
Muva nje, uJay-Z ubonwe kwesinye sezakhiwo ze-Samsung eSilicon Valley, lapho kuhlala khona umuntu obhekele insizakalo yomculo wobisi. Futhi njengoba uJay-Z engumnikazi wenkonzo yokusakaza i-Tidal, kube nokwenzeka ukuthi lo mbhangqwana ufune ukusebenzisana, noma i-Samsung ingahle ifune ukuthenga iTidal futhi iyenze itholakale ezicingweni zayo. Kodwa ngokwemibiko yakamuva, abakwaSamsung bagxile kakhulu kuRihanna, osayine enkampanini iRoc Nation, nayo eyasungulwa ngumrepha uJay-Z. Izingxoxo phakathi kwakhe nabakwaSamsung kuthiwa sezidonse izinyanga eziyisi-7, kanti kulezi zinsuku seziya ngasemaphethelweni ngempumelelo. Njengengxenye yalobu budlelwano, abakwaSamsung bazophromotha u-Rihanna emafonini abo futhi bangathola nokuqukethwe okukhethekile komculo wobisi futhi ngokunokwenzeka ne-Milk VR, isevisi yevidiyo yento engekho ngokoqobo esiyibuyekeze emasontweni ambalwa edlule.
*Umthombo: New York Post
