Vala isikhangiso

I-Google isiqalile ukuhlola isici esisha esisebenzisa i-AI ukuze ikhiqize imiphumela ehlanganisiwe yemibuzo yakho Yosesho, ngandlela thize idlule uhlu oluvamile lwezixhumanisi. Ngonyaka odlule, umdondoshiya waseMelika wethula isici sokusesha sokuhlola esibizwa nge-Search Generative Experience (SGE), esinikeza izifinyezo zemiphumela yosesho ngokusekelwe kubuhlakani bokwenziwa obukhiqizayo, kodwa sasitholakala kuphela kubasebenzisi abasibhalisele.

Njengoba kuphawulwe I-Search Engine Land, i-Google manje ihlola lezi zifinyezo ze-AI neqembu elilinganiselwe labasebenzisi base-US, kungakhathaliseki ukuthi babhalisele i-SGE. Lezi zifinyezo zivela esigabeni esinomthunzi phezulu emiphumeleni yosesho yemibuzo ethile, ikakhulukazi leyo i-Google eyibheka njengeyinkimbinkimbi noma eyidingayo. informace kusuka emithonjeni eminingi.

Ake ucabange ufuna "indlela yokususa amabala amanzi okhunini". Esikhundleni sokusesha amawebhusayithi amaningi, i-AI ye-Google ingahlaziya izinsiza ezifanele futhi inikeze impendulo emfushane ngaphakathi kwemiphumela yosesho ngokwayo. Lokhu kungasheshisa kakhulu inqubo yakho yosesho futhi kungase kuqede isidingo sokuchofoza kunoma yiziphi izixhumanisi.

Ngenkathi isici sisahlolwa, siphakamisa umbuzo obalulekile: ingabe singalimaza amawebhusayithi athembele ku-SEO (ukuthuthukisa injini yokusesha)? Uma abasebenzisi bethola izimpendulo zabo ngqo kuzifinyezo ezikhiqizwe yi-AI, asikho isidingo sokuthi bavakashele iwebhusayithi nhlobo. Lokhu kungaba nomthelela omkhulu ezinkampanini ze-inthanethi nakubadali bokuqukethwe abancike ekuchofozweni kumasayithi abo ukuze bathole imali engenayo kanye nokukhula kwezithameli.

Nakuba i-Google igcizelela ukuthi lezi zifinyezo zivela kuphela uma zinikeza inzuzo ecacile kunemiphumela evamile, ukushintsha okungaba khona ekuziphatheni komsebenzisi akunakuphikwa. Nokho, i-SGE iwukubonakaliswa kokuthembela okukhulayo kwe-Google kubuchwepheshe bayo be-AI namandla ayo okuguqula indlela esicinga ngayo ulwazi ku-inthanethi. Phela, i-Internet colossus isivele ibangele lokhu kanye lapho yethula i-Search ngasekupheleni kwawo-90.

Okufundwa kakhulu namuhla

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