Inkampani yokuhlaziya i-Counterpoint Research ishicilelwe umyalezo mayelana nemakethe yama-smartphone ephambili yonyaka odlule. Ngokusho kwakhe, yize ukuthengiswa kwezingcingo zomhlaba wonke kwehle ngo-12% unyaka nonyaka, kukhuphuke ngo-1% engxenyeni yeprimiyamu. Isabelo sama-smartphones abizayo emakethe yomhlaba wonke ngokuya ngokuthengiswa ngonyaka owedlule sasingama-55% angakaze abonwe.
Ngamanye amazwi, abakhiqizi bathengisa amafoni ambalwa wesabelomali kanye nebanga eliphakathi kunangaphambili, futhi amafoni anenani lentengo engu-$600 kuya phezulu athengisa njengezinja ezishisayo. Ingxenye yamafoni aphambili anenani elingu-$13 (cishe i-CZK 400) nangaphezulu ikhule ngokushesha kakhulu ngo-2022, ngo-1% unyaka nonyaka.
Igalari yezithombe
Ngokwe-Counterpoint, kunezizathu eziningana zalokhu kukhula. Naphezu kwezimo ezingezinhle zezimakethe ngonyaka odlule, abathengi abadla izambane likapondo bebengavikelekile kakhulu emivunguzweni yezomnotho omkhulu kunamakhasimende asezingeni eliphansi. Ngenxa yalokho, ukuthengiswa emakethe ye-premium kukhule ngenkathi ukuthengiswa kwebanga eliphansi nelimaphakathi lehlile. Njengoba ama-smartphones edlala indima ekhula njalo ezimpilweni zabantu, abathengi bakulungele ukusebenzisa imali eningi kumadivayisi abo futhi bawagcine isikhathi eside.
Esinye isici esibalulekile sokukhula kube ukuthambekela "kwe-premium" kuzo zonke izifunda. Isidingo esigabeni se-premium siqhutshwa abathengi abathuthukisa amadivayisi abo akamuva. Ukuthuthukiswa akubonakali kuphela ezimakethe ezithuthukisiwe njengeNyakatho Melika, kodwa nakwezomnotho ezisafufusa, lapho abathengi abasebenzisa idivayisi yabo yesithathu noma yesine beqala ukungena emakethe ye-premium.
Ungaba nentshisekelo ku
Ngokuya ngemikhiqizo ngayinye, ingxenye ye-premium smartphone iphinde yabusa ngonyaka odlule Apple, eqophe ukukhula konyaka nonyaka ngo-6% kuyo futhi isabelo sayo sasingu-75%. Okwesibili ngokulandelana kube yiSamsung, ebike ukuthi yehle unyaka nonyaka ngo-5% futhi enesabelo ngo-16%. Endaweni yesithathu kube yi-Huawei enesabelo esingu-3% (ehle ngo-44% unyaka nonyaka), i-Xiaomi isendaweni yesine ngesabelo sika-1% (phansi ngo-40% unyaka nonyaka) kanye nabadlali abakhulu abahlanu abahamba phambili kulokhu. insimu izungezwe yi-Honor, isabelo sayo sasifana nesika-Xiaomi, kodwa okuyinto, ngokungafani naye, erekhoda ukukhula konyaka ngonyaka we-110%.
Ungathenga ama-smartphones angcono kakhulu futhi abiza kakhulu lapha
