Vala isikhangiso

Njengoba i-Samsung iqinisa ukubamba kwayo okungantengantengi emakethe yama-smartphone eguquguqukayo, amazwi amaningi ayabuza ukuthi azophendula kanjani Apple. Mayelana nokugoqa iPhonech kwakukhulunywa ngakho cishe nangaphambi kokwethulwa kweSamsung Fold yokuqala. Manje? Apple ngisalindile? 

Ukuncintisana kubalulekile. Nakuba singakwazi ukusekela i-Samsung ngokuba iphayona engxenyeni yamadivayisi aguquguqukayo nokuthi kuhle kangakanani ukuthi amamodeli ayo athengiswa kakhulu emhlabeni jikelele. Kodwa futhi kufanele ufunde phakathi kwemigqa. I-Samsung ayinakho ngempela ukuncintisana, ngoba bonke abakhiqizi abaya emakethe ngesikhumba futhi bethule i-smartphone eguquguqukayo, ngokuvamile benza kanjalo nge-Chinese kuphela, ngakho-ke umhlaba wonke awunakho ukukhetha okuningi. Uzofinyelela ku-Samsung, Samsung noma mhlawumbe uHuawei. Yingakho kubalulekile uku Apple ekugcineni wamemezela isisombululo sakhe futhi ngesikhathi esifanayo waphoqa i-Samsung ukuthi izame kakhudlwana. Isizukulwane sesi-4 salo nyaka singase sakha kakhulu kumamodeli wangaphambilini.

Abahlaziyi abehlukene banombono wokuthi Apple akabheji kumafoni asongekayo okwamanje ngenxa yamamajini amancane abezowathola ekuthengisweni kwawo. Njengoba kwaziwa, ngoba Apple imali iza kuqala. Amaphaneli agoqekayo abiza kakhulu kunamaphaneli e-OLED avamile futhi Apple angamane agcine amamajini enzuzo yakhe kuma-iPhone akudala kunokuba ayekethise kuwo ukuze nje akhulule ifoni egoqekayo ezoqale imbize ngaphezu kwaleyo ayithola ngayo (ngokomfanekiso).

Apple ukhetha ukulinda ushintsho ku-dynamics yemakethe 

Kunezilinganiso eziningi zomkhawulo wenzuzo ye-Apple, okuthi iPhonech has, futhi nakuba lezi zibalo zivame ukwehluka, zonke zingaphezu kuka-50%. Kalula nje, lokhu kusho ukuthi uma i-iPhone ibiza u-$10 ukwenza, Apple uyithengisa ngo-$15. Izilinganiso zenzuzo zibalulekile kunoma iyiphi inkampani, kodwa Apple ngisho nangokwengeziwe, ngoba ugcina eziphakeme ngokomlando, futhi umane akafuni ukuvumela "izinga lakhe lokuphana" yena ngokwakhe. Lesi futhi isizathu esenza ukuthi i-v Apple Awuwaboni ama-iPhones anesaphulelo esitolo se-inthanethi.

Abasabalalisi bezitolo bangabese behlisa amamajini abo ukuze bathengise ama-iPhone anesaphulelo, kodwa bazokwenza imali encane ngokuthengisa okunjalo. Kodwa asisoze sathola isaphulelo kwa-Apple, ngaphandle kwalabo bafundi namakhuphoni okuthenga okulandelayo mayelana neBlack Friday. Ngokuphambene, ezinye izaphulelo ezinhle kakhulu kumishini Galaxy ungayithola kuwebhusayithi yakwaSamsung kanye nakubathengisi bayo. Inkampani yaseKorea ijwayele ukulinganisa umthamo wokuthengisa namamajini, ngakho-ke ihlale izimisele ukunikeza amadili angcono kakhulu ngokuqondile.

URoss Omncane, umsunguli kanye noMphathi Omkhulu weDisplay Supply Chain Consultants, uthe isinqumo senkampani Apple ukungangeni engxenyeni yemishini egoqayo nakho kungenxa yochungechunge lokuhlinzeka olungathuthukisiwe ngokwanele. Lokhu kungenxa yokuthi ababaningi abakhiqizi bokubonisa abakwazi ukuhlinzeka ngamaphaneli agoqayo ngesilinganiso esikhulu. I-Samsung Display empeleni mhlawumbe iyona kuphela engakwenza. Umthamo onganele we-supply chain ukuthi lezi zimo ezingezinhle ziwenzela khona Apple kwenza kube kubi nakakhulu.

Ngakho kusho ukuthini lokho? 

Ekugcineni kwakuyoba njalo Apple wayehola kancane ngama-flip phones kunamafoni avamile iPhonech futhi ngesikhathi esifanayo izokhokha kakhulu ku-Samsung Display. Ngoba Apple bekungeke kube isiphakamiso sebhizinisi esihlakaniphile. Mhlawumbe kunjalo Apple kunalokho, ulindele inkampani yaseMelika iCorning ukuthi ifunde mayelana nezibonisi eziguquguqukayo. Abadlali abengeziwe emakethe yokukhiqizwa kwezibonisi eziguquguqukayo bafuna lokho kanye ngoba ukuncintisana okwenyuka kuzophinde kwehlise amanani ephaneli, okuzoba yisikhathi esifanele Apple. Kuze kube yileso sikhathi, cishe sonke kuzomele silinde.

Samsung Galaxy Isibonelo, ungakwazi uku-oda ngaphambili i-Z Flip4 ne-Z Fold4 lapha

Okufundwa kakhulu namuhla

.