Umsebenzi wabasebenzisi be-WhatsApp ukhule kakhulu kwikota yokuqala yalo nyaka, ngokusho kocwaningo olusha olwenziwe yi-MoneyTransfers.com. Ngempela, ibika ukuthi ukusebenzelana komsebenzisi kohlelo lokusebenza lokulayeza oluphethwe yi-Meta kukhuphuke ngo-41%.
Lokhu kukhula kubangelwa kakhulu umthamo omkhulu "wabasebenzisi bamandla" abasebenzisa inkundla nsuku zonke. Ucwaningo lubonisa ukuthi lesi sigaba sabasebenzisi simele u-55% wesilinganiso sabasebenzisi benyanga benkundla. Abasebenzisi abaphakathi kweminyaka eyi-18 nengama-34, abasebenzisa i-Facebook noma i-Instagram (zombili eziphethwe yi-Meta) ngaphezulu, baba nesandla kulokhu.
Igalari yezithombe
Ukungqubuzana kwe-Russia-Ukraine kungenzeka futhi kube neqhaza kulokhu kwanda, njengoba abantu basebenzisa uhlelo lokusebenza ukuxhumana ngokuphephile ngolwazi kaningi kunangaphambili. Maqondana nalokhu, iTelegram, ngokwesibonelo, nayo ikhule ngo-15,5%, noma Ulayini. U-2022% wabasebenzisi abamaphakathi banyanga zonke (i-MAU) basebenzise inkundla engxenyeni yokuqala ka-45, okuwukunyuka okuphawulekayo kusuka ku-35% kwikota edlule. Isilayezi sifinyelele ku-16,4% we-MAUs, nayo ekhuphuke isuka ku-12% ezuzwe ngesikhathi esifanayo ngonyaka odlule.
Ungaba nentshisekelo ku
Ngokocwaningo, i-WhatsApp ne-Messenger njengamanje inesabelo esikhulu semakethe e-United States. Njengomphumela, izinhlelo zokusebenza ze-Meta zenze u-78% wokusetshenziswa kwazo phakathi nalesi sikhathi. Noma kunjalo, i-Meta ibhekene nokuncintisana okukhulayo okuvela kwezinye izinkundla zokuxhumana, njengeTelegram. Eminyakeni emibili edlule, izinhlelo zokusebenza eziqhudelanayo zithole isabelo semakethe esingu-22%, uma kuqhathaniswa no-1% kuphela ku-Q2020 14.
Kungakho i-Meta nayo ibisebenza kanzima ezinyangeni ezisanda kwedlula ukuze inikeze izici ezintsha eziwusizo kubasebenzisi be-WhatsApp. Lokhu kufaka ukwethulwa komphakathi ohlanganisa ndawonye amaqembu ahlukene ngaphansi kophahla olulodwa, ukusabela kwe-emoji kanye nomkhawulo omkhulu wokwabelana ngamafayela.
