Naphezu kwabo bonke ubunzima emakethe kanye nezintengo ezikhuphukayo zama-smartphones, ingxenye yamadivayisi we-premium ikhule ngenkuthalo ngonyaka odlule. Ngokuqondile, uma kuqhathaniswa no-2020, bekungama-24%. Njengoba kuphinde kubikwe inkampani yokuhlaziya i-Counterpoint Research, lesi sigaba sikhule kakhulu kunezinye, ngo-7%. Ama-smartphones asezingeni eliphezulu azibekele irekhodi elisha: abalelwa ku-27% wokuthengiswa komhlaba wonke. Lokhu kusho ukuthi yonke i-smartphone yesine eyathengiswa ngo-2021 yayiyi-premium.
Igalari yezithombe
Ngokusho kwabahlaziyi be-Counterpoint, ukwanda kwesidingo sezingcingo ze-5G kwezomnotho ezithuthukile kuyimbangela yokukhula okukhulu kwengxenye yama-smartphone aphambili. Izinkampani ezifana ne-Xiaomi, Vivo, Oppo kanye Apple akhule kakhulu e-China naseNtshonalanga Yurophu futhi abusa ingxenye encane eyayibuswa umdondoshiya wangaphambili we-smartphone iHuawei.
Ungaba nentshisekelo ku
Ngokuya ngezinkampani ngazinye, ingxenye yama-smartphone ephambili yabusa ngonyaka odlule Apple, isabelo sabo sasingu-60%. Ikweleta impumelelo yayo ekuthengisweni okuhle kochungechunge iPhone 12 ukuze iPhone 13. Amanothi e-Counterpoint kulo mongo wokuthi ukuthengiswa kwamarekhodi engxenyeni yokugcina yonyaka odlule e-China kube negalelo elikhulu kulo mphumela.
Endaweni yesibili kube yiSamsung ngebanga elide, ebambe isabelo sika-17% futhi elahlekelwe ngamaphesenti amathathu unyaka nonyaka (Apple kunalokho, wazuza amaphuzu amahlanu). Ngokusho kwabahlaziyi, sekuyithuba Galaxy S21 ithengiswe kahle, kodwa umphumela ongcono wesidondoshiya saseKorea uvinjwe ukwesulwa komugqa Galaxy Inothi kanye nokwethulwa sekwephuzile kwefoni Galaxy I-S21 FE. Okwesithathu ezilinganisweni kwaba iHuawei enesabelo sika-6%, esiqophe ukwehla konyaka nonyaka ngamaphesenti ayisikhombisa, uXiaomi uqede endaweni yesine (isabelo sika-5%, ukukhula konyaka ngamaphesenti amabili) kwathi u-Oppo ( isabelo esingu-4%, unyaka nonyaka) siqeda abadlali abakhulu abahlanu abaphambili ekukhuleni kwengxenye yeprimiyamu ngamaphesenti amabili).
