Ngokusho kwabahlaziyi, isinqumo senkampani yaseMelika sokumisa konke ukuthengiswa kwemikhiqizo yayo eRussia sifaka ingcindezi kwabanye abakhiqizi bama-smartphone. Ngokuvamile, kungalindelwa ukuba benze okufanayo. Apple umemezele lesi sinqumo ngoLwesibili, kanye nezinye izindlela eziningi zokuphendula ukuhlasela kweRussia e-Ukraine.
Yonke imikhiqizo ye-Apple esitolo se-inthanethi saseRussia ifakwe ohlwini "njengengatholakali". Futhi njengoba inkampani ingasebenzi noma yiziphi izitolo ezibonakalayo eRussia, a Apple izoyeka ukungenisa izimpahla ngisho nakubasabalalisi abasemthethweni, ngakho-ke akekho eRussia ozothenga idivayisi enelogo ye-apula elunyiwe ngemva kokuphela kwamasheya. Ngakho-ke lesi sinyathelo sibeka ingcindezi ecacile ezinkampanini eziyizimbangi, ezifana nomdayisi omkhulu wama-smartphone emhlabeni i-Samsung, ukuba zenze okufanayo. UBen Wood, umhlaziyi ophezulu weCCS Insight, utshele i-CNBC. AbakwaSamsung abakakaphenduli esicelweni se-CNBC sokuphawula.
Galaxy I-S22 Ultra
Apple ingumdlali omkhulu endaweni yezobuchwepheshe, futhi ingenye yezinkampani ezibaluleke kakhulu emhlabeni. Ngokusho kwe-Counterpoint Research, ithengise cishe ama-iPhones ayizigidi ezingama-32 eRussia ngonyaka owedlule, okubalwa cishe i-15% yemakethe yama-smartphone yaseRussia. Ngisho no-Anshel Sag, ongumhlaziyi oyinhloko kwaMoor Insights and Strategy, uthe lesi sinyathelo sika-Apple singaphoqa abanye ukuthi balandele.
Ungaba nentshisekelo ku
Kodwa-ke, futhi kuwumbuzo wemali, futhi ngokushesha noma kamuva umuntu angalindela ngempela ukuthi ezinye izinkampani ziyeke ukuthengisa imishini yazo eRussia. Yiqiniso, ukuwa kwemali yaseRussia kuyimbangela. Kulabo "abasasebenza" ezweni, kunezinketho ezimbili kuphela. Okokuqala ukulandela Apple futhi umise ukuthengisa. Njengoba i-ruble ihlale ilahlekelwa inani, inketho ecashile ukubiza kabusha imikhiqizo yakho, njengoba enza Apple eTurkey lapho i-lira iwa. Kodwa ukungqubuzana kweRussia-Ukrainian kuqhubeka njalo, ngakho-ke kunzima ukubikezela ukuthi ubani nokuthi umphakathi uzoziphatha kanjani.
