Vala isikhangiso

Uma kukhulunywa ngama-smartphones anesistimu Android, abantu abaningi bazovuma ukuthi i-Samsung iyinkosi engaphikiswa lapha. Ngisho nangemva kokufika kwemikhiqizo emisha, futhi ikakhulukazi yamaShayina, emhlabeni Androidu ngakho umdondoshiya waseNingizimu Korea usabusa. Futhi ngenkathi ukuthambekela kwayo phakathi kwemikhiqizo eyishumi ephezulu emhlabeni bekuphezulu, manje yehlile okokuqala ngqa. 

Kusukela ngo-2012, i-Samsung ibilokhu ibalwa njalo ohlwini lwemikhiqizo eyishumi ebaluleke kakhulu emhlabeni. Ngokuhamba kweminyaka, lesi sikhundla siye saba ngcono, futhi ngo-2017, 2018 kanye no-2019, i-Samsung yathatha indawo yesi-6 kuzinga. Ngo-2021, inkampani yaze yathuthuka endaweni eyodwa futhi yafinyelela endaweni yesi-5 (ngokombiko I-Interbrand). Ngesikhathi se-COVID, izinkampani, ikakhulukazi lezo ezisemhlabeni wezobuchwepheshe, zabhekana nezinselelo eziningi. Ukukhuphuka endaweni eyodwa esimweni esinjalo kwakutuseka kakhulu.

Kepha umbiko wocwaningo wakamuva we-Brand Directory uthi ngo-2022, abakwaSamsung behle endaweni yesi-6 futhi. Inkampani ihamba phambili kulolu hlu Apple ngenani lama-dollar ayizigidi eziyizinkulungwane ezingama-355,1. Nokho, leli nani libalwa yinkampani Uhla Lwemibhalo Lomkhiqizo futhi ayimeli imali yangempela yemakethe yomkhiqizo. Ngokusho kwakhe, eyesibili yi-Amazon, eyesithathu i-Google. 

Umbiko uqhubeka uthi ukwazisa umkhiqizo Apple inyuke ngo-2021% uma kuqhathaniswa no-35. Ngenkathi kwaSamsung kube nokukhuphuka okungu-5% kuphela uma kuqhathaniswa nonyaka odlule. Ngaphezu kwalokho, iwukuphela komkhiqizo waseNingizimu Korea ofinyelele emazingeni angamashumi amabili nanhlanu aklonyeliswe kakhulu. Nokho, kufanele kuqashelwe ukuthi kokubili i-Interbrand kanye ne-Brand Directory inamamethrikhi azo okulinganisa "ukusebenza" kwemikhiqizo, ngakho-ke kunzima kakhulu ukufinyelela esiphethweni esiqondile. 

Okufundwa kakhulu namuhla

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