Inkundla yokusakaza umculo edume kakhulu emhlabeni, iSpotify, iqhubekile nokukhula okumangalisayo ekupheleni konyaka odlule - iqede ikota yokugcina inababhalisile abakhokhayo abayizigidi eziyi-155. Lokhu kusho ukukhula konyaka nonyaka ngama-24%.
Ngokungafani nezinkundla ezincintisanayo Apple futhi i-Tidal inikeza i-Spotify uhlelo lokubhalisa lwamahhala (nezikhangiso), oludume kakhulu ezimakethe ezisathuthuka. Isevisi manje inabasebenzisi abayizigidi ezingu-199, inyuke ngo-30% unyaka nonyaka. I-Europe kanye neNyakatho Melika ziyaqhubeka nokuba izimakethe ezibaluleke kakhulu kule nkundla, kanti ezangaphambili zihlomula ekwandiseni kwakamuva eRussia nasezimakethe ezingomakhelwane.
Izinhlelo zokubhalisela i-Premium Family ne-Premium Duo nazo ziyaqhubeka nokuduma, futhi ukubheja kwenkundla kumaphodikhasti kubonakala kukhokha, ngama-podcast ayizigidi ezingu-2,2 atholakalayo njengamanje namahora asetshenziswe ukuwalalela acishe aphindeka kabili.
Njengoba kuvame ukuba njalo ngezinkampani ezintsha njengeSpotify, kunentengo yokukhula okuphezulu. Engxenyeni yokugcina yonyaka odlule, insizakalo iqophe ukulahlekelwa kwama-euro ayizigidi ezingu-125 (cishe imiqhele eyizigidi ezingu-3,2), nakuba lokhu kuwukuthuthukiswa konyaka nonyaka - engxenyeni yesine ka-4, ukulahlekelwa kwaba yizigidi ezingu-2019 zama-euro ( cishe izigidi ezingu-209 CZK) .
Ukuthengisa, ngakolunye uhlangothi, kufinyelele kuma-euro ayizigidi eziyizinkulungwane ezingama-2,17 (cishe imiqhele eyizigidi eziyizinkulungwane ezingama-56,2), okungaba ngu-14% ngaphezulu konyaka nonyaka. Embikweni wayo wezezimali, inkampani ithi ngokuhamba kwesikhathi, ukukhula kwababhalisile kuzoqhubeka nokuba yinto ehamba phambili kuyo kunenzuzo.
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