Isitatimende sephephandaba: I-TCL Electronics, engomunye wabadlali abathathu abakhulu embonini yethelevishini yomhlaba wonke, kanye nesikhungo se-CSA (Consumer Science & Analytics) sigxile ebudlelwaneni phakathi kwabantu baseYurophu namathelevishini abo. Ingqikithi yabaseYurophu abayizi-3 bafakiwe ocwaningweni. U-083% wabaphenduli uthe babuka i-TV okungenani kanye ngosuku. Njengoba unyaka omusha usondela, lolu cwaningo lugxile endleleni abantu baseYurophu abasebenzisa ngayo ama-TV ezindlini zabo. Abahlanganyeli bocwaningo babevela kakhulu emazweni afana neFrance, iGreat Britain neJalimane.
UKhisimusi phambi kwesikrini
Amakhaya angama-97% okungenani anomabonakude owodwa. AbaseBrithani banama-TV amaningi kakhulu, anesilinganiso sama-TV angu-2,1 uma kuqhathaniswa namanye amazwe lapho amakhaya anesilinganiso sama-TV angu-1,7. Kulo nyaka, i-TV isalokhu iyisipho esihle wonke umndeni ongavumelana ngaso. Umuntu oyedwa kwababili baseYurophu (ofika ku-59% eJalimane) uthi usekulungele ukutshala imali ku-TV entsha ngenxa yesinye sezikhathi zamaholidi onyaka, njengoKhisimusi. Ama-87% abantu baseYurophu bathi babuka i-TV okungenani kanye ngosuku. Ama-33% ama-Brits ane-TV yawo cishe ngo-XNUMX/XNUMX.
Ngesikhathi sokuvalwa kanye neminye imikhawulo ebangelwa isimo samanje se-epidemiological, ithelevishini ithola ukubaluleka okwengeziwe ekuphileni kwansuku zonke futhi isibe ngumdlali wangempela emkhakheni wezokuzijabulisa. Abantu baseYurophu abangafika kuhhafu balindele ukubuka i-TV kakhulu kunangonyaka odlule.
Igumbi lokuphumula lihlala liyindawo ethandwayo yokubuka i-TV (80%), kulandele ikamelo lokulala (10%) kanye nekhishi (8%). Mayelana nezinhlelo ze-TV ezikhethiwe, ithelevishini ifana nokuphumula kwamaholide: amamuvi nochungechunge yizinhlelo ezidume kakhulu (83%), zilandelwa izinhlelo zokuzijabulisa (48%). Okumangazayo ukuthi u-6% wabaphenduli bakhombe i-TV njengendawo yomndeni, lapho wonke umndeni uhlangana khona, okufakazela amathuba acishe angenamkhawulo wethelevishini.
Ama-Smart TV aheha ikakhulukazi abantu abangaphansi kweminyaka engama-35 ubudala
U-60% wabantu baseYurophu une-smart TV (Smart TV), okuhlanganisa no-72% wentsha engaphansi kweminyaka engu-35 ubudala, ekhethela lawa ma-TV ukuze enze imisebenzi ehlakaniphile ebavumela ukuthi basebenzise kangcono i-TV ukuze bathole ulwazi oluthe xaxa, ikakhulukazi kusukela ekubukeni izinhlelo ezivela ekusakazeni. amasevisi (70%) kanye nokwenzeka kwezinhlelo zokubuka umuntu ngamunye kumodi ye-Catch-up TV ne-VOD (40%). Kuyaphawuleka ukuthi cishe ingxenye yesithathu yesiNgisi nesiFulentshi yabelana ngokuqukethwe okuvela kuma-smartphones abo ezikrinini zabo ze-TV, okubonisa ukwanda kokuxhumana kwamadivaysi ahlukene.
U-Antoine Salomé, uMqondisi Wezokumaketha we-TCL Europe uthi: “Njengoba kufakazelwa yilolu cwaningo, isikhathi samaholide siqinisekisa ukuthi ama-TV, ikakhulukazi ama-TV ahlakaniphile, ayinhlanganisela eyingqayizivele yobuchwepheshe, okuqukethwe kwedijithali, kokubili okulalelwayo nokubonwayo, okugqugquzela ukusungula, ukuzijabulisa, ukwabelana, ukucabanga kanye nemfundo. Lokhu kwenza ama-TV, futhi ikakhulukazi ama-TV ahlakaniphile, abe uzakwethu omkhulu wokwabelana ngokuqukethwe kwedijithali kanye nezikhathi zomndeni eziyigugu kakhulu nezikhathi nabangane abaseduze. Njengomsunguli wobuchwepheshe obuholwa kancane, sinikeza futhi sithembisa isithombe esiphezulu nekhwalithi yomsindo ngezikhathi lapho abasebenzisi abaningi begxile ekubukeni amamuvi nochungechunge.”
Ingxoxo yesihloko
Ingxoxo ayivulwanga lesi sihloko.