I-Alza.cz isanda kuvulwa igatsha layo lokuqala e-Pilsen Apple Thenga ngaphandle kwenhloko-dolobha. Ngo 70 m2 ikhombisa iphothifoliyo ephelele yemikhiqizo yakamuva yalolu hlobo etholakala e-Czech Republic. Abasebenzi abaqeqeshiwe bomkhiqizi waseMelika bazosiza ngokukhetha nokuhlola.
Ngokuvula eyokuqala Apple Thenga ngaphandle kwasePrague, isitolo se-imeyili esikhulu kunazo zonke sase-Czech siqinisekisa isikhundla saso njengomthengisi oyinhloko wemikhiqizo yalolu hlobo e-Czech Republic. Embukisweni we-Pilsen, amakhasimende anethuba lokuzijwayeza ngephothifoliyo yomkhiqizo ephelele Apple etholakala emakethe yaseCzech. Endaweni engu-70 m2 bangazama izinhlobo ezingama-47 zemikhiqizo evela kumafoni akamuva iPhone, nge-MacBooks, Apple Watch kuze kufike kwezesekeli zangempela futhi uthintane nochwepheshe benkampani ngazo Apple. Imikhiqizo eminingi ingathengwa ngaso leso sikhathi esitokweni sesitolo.
“Siyajabula ukuthi sikwazile ukuletha usizo lwamakhasimende olusezingeni eliphezulu, yeka umqondo Apple Thenga okunikezwayo, egatsheni elilandelayo. Singabokuqala e-Czech Republic ukubambisana eduze nomkhiqizo Apple yethulwe endlini yethu yombukiso e-Holešovice futhi manje singabokuqala ukuyinweba ngaphandle kwenhloko-dolobha," kusho uMiroslav Kövary, umqondisi wenethiwekhi yokuthengisa ye-Alza.cz. “Mina ngokwami ngijabule kakhulu ngokuthi lokhu kwenzeke e-Pilsen, lapho sibe ngabokuqala emazweni ase-Central and Eastern Europe ukwethula isethulo esinwetshiwe semikhiqizo yalolu hlobo ohlelweni lwe-White Plus,” kwengeza u-Kövary. Ngesikhathi esifanayo, i-e-shop yandisa ukwethulwa kwe-ecosystem Apple emagatsheni ayo e-Zlín, Liberec, České Budějovice, Prague, Anděl kanye ne-Dejvice, nazo ezisanda kufakwa ohlelweni lwe-White Plus.
I-Alza.cz iphakathi kozakwethu bokuthengisa abagunyaziwe abangathengisa imikhiqizo e-Czech Republic Apple thengisa. Ngokubambisana, kusetshenziswa umqondo obizwa ngokuthi "isitolo-esitolo", lapho imikhiqizo yomkhiqizo onikeziwe inesikhala esikhethekile esizinikezele ngaphakathi kwesitolo esithile. Inkampani Apple ngakho unokulawula okwengeziwe ngenqubo yokuthengisa kanye nendlela imikhiqizo yakhe ethulwa ngayo. Ngenxa yesevisi ehlinzekwa ngabasebenzi abaqeqeshiwe benkampani yaseMelika, isipiliyoni sokuthenga kubo siseduze nakakhulu nesipiliyoni sezitolo ezinophawu ezisebenza phesheya. U-Alza.cz ube nguzakwethu wokuqala osebenzayo Apple Thenga emazweni ase-Central and Eastern Europe kakade ngoJuni 2014.
