Iziqhwaga ezimbili ezinkulu zobuchwepheshe ezibusa imakethe yama-smartphone ngesikhathi esisodwa. Samsung kanye Apple ngamafuphi, bayizimbangi zaphakade ezingeke zizixolele futhi zisebenze njengama-archnemesis, okungukuthi izitha ezinkulu, ezilwa impi engapheli yesabelo semakethe esikhulu kunazo zonke. Futhi njengoba kwenzeka, kulo mzabalazo wesikhathi eside, kancane kancane uqala ukuba namandla. Samsung empeleni, naphezu kwempumelelo yayo emhlabeni wonke, inomgomo owodwa kuphela - ukugcina iNingizimu Korea, okuyizwe lenkampani. Apple nokho-ke, kancane kancane iyaqala ukushuba kulesi sifunda, okuyinto impela umdondoshiya wendawo ongayithandi kakhulu. Phela yiSamsung enesabelo semakethe esicishe sibe ngu-67% ezweni, okuyisibalo esiphezulu ngendlela engakaze ibonwe. Ngakho-ke, inkampani yama-apula iqala ukukhungatheka ukuthi ayikwazi ukunqoba esinye sezifunda ezimbalwa ezisele.
Igalari yezithombe
Ngakho akumangalisi wena Apple eminyakeni yamuva nje, ibilungiselela inhlabathi yokubusa imakethe yendawo. Isibonelo, inkampani ikwazile ukuthola ingxenye yemakethe engu-19%. iPhone SE. Ize yathengisa ngama-intshi kangcono kunamamodeli aphambili Galaxy I-S20+ ne-S20. Futhi manje usekwenzile Apple uhlelo lokwandisa ngokushesha lesi sibalo. Iphuzu elibalulekile ukwakha okwengeziwe Apple Izitolo ezizonikeza amakhasimende isipiliyoni se-premium futhi ngesikhathi esifanayo zibabonise ngokusobala ukuthi kukhona enye indlela efanelekile yamamodeli e-Samsung emakethe. Ngokusho kwenkampani, isitolo sokuqala ngqa eSouth Korea sizolandelwa esinye Apple Gcina eSeoul futhi ekugcineni okwesithathu, endaweni ematasatasa yezivakashi. Sizobona ukuthi le mpi phakathi kwalezi zidlamlilo ezimbili iphetha kanjani ngokuhamba kwesikhathi.
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