Ngaphandle kobhubhane lwe-coronavirus oluqhubekayo, i-AR yeselula ishaye i-Pokémon Go evela esitudiyo i-Niantic ikwazile ukuzuza ngaphezu kwesigidigidi samadola (cishe imiqhele eyizigidi eziyizinkulungwane ezingama-22,7) kulo nyaka. I-Sensor Tower iqhamuke nolwazi.
Embikweni wayo, i-Sensor Tower ithi i-Pokémon Go ijabulele ukukhula okuqhubekayo ekuthengisweni kusukela ngo-2017, okuyinto ngisho nobhubhane lwe-covid-19 olungakwazi ukulinciphisa. Umdlalo weqiniso elingathandwa kwabathelisi esikubona, owakhululwa ehlobo lika-2016, uqophe ukukhula okungu-11% kulo nyaka uma kuqhathaniswa nonyaka odlule, futhi ukuthengiswa kwawo okuphelele sekudlule amadola ayizigidi eziyizinkulungwane ezingu-4 (cishe imiqhele eyizigidi eziyizinkulungwane ezingu-90,8).
Ungaba nentshisekelo ku
Imakethe enenzuzo kakhulu yalo mdlalo yi-USA, lapho ithole khona ama-dollar ayizigidi eziyizinkulungwane eziyi-1,5 (cishe amabhiliyoni angama-34 CZK), eyesibili ngokulandelana yizwe lasekhaya lePokemon Japan elinamadola ayizigidi eziyizinkulungwane eziyi-1,3 (cishe imiqhele eyizigidi eziyizinkulungwane ezingama-29,5) kanye neJalimane yokuqala. ivala i-trio ngebanga elikhulu, lapho ukuthengisa kufinyelele ku-238,6 million dollar (cishe i-5,4 billion CZK).
Uma kukhulunywa ngokuhlukaniswa kwemali engenayo ngokwengxenyekazi, ingumnqobi ocacile Android, ngokuqondile isitolo se-Google Play, esingenise imali eyizigidi eziyizinkulungwane ezingu-2,2 zamaRandi, kuyilapho i-App Store ye-Apple yenze u-$1,9 billion. Ukuphumelela kwalesi sihloko kuvezwa nawukuthi sesiqophe ukudawuniloda okungaphezulu kwebhiliyoni kusukela sakhululwa kwaze kwaba sehlobo langonyaka odlule. Kuyaphawuleka futhi ukuthi isitudiyo saseNiantic sikhiphe izibuyekezo ezinyangeni ezedlule ezinezici ezivumela abadlali ukuthi bajabulele umdlalo ngaphandle kokuhamba kakhulu futhi ngaleyo ndlela bahlale bephephile.
