Ngekota yesithathu yalo nyaka, abasebenzisi abavela emhlabeni wonke basebenzise isamba samahora angaphezu kwezigidi eziyizinkulungwane ezingu-180 besebenzisa izinhlelo zokusebenza zeselula (ukwanda okungama-25% unyaka nonyaka) futhi bachitha amaRandi ayizigidi eziyizinkulungwane ezingu-28 kubo (cishe imiqhele eyizigidi eziyizinkulungwane ezingu-639,5), okusho ukwenyuka konyaka wesihlanu ngonyaka ngaphezulu. Ubhubhane lwe-coronavirus lube negalelo elikhulu emananini amarekhodi. Lokhu kubikwe yinkampani yeselula ye-App Annie.
Uhlelo olusetshenziswa kakhulu esikhathini okukhulunywa ngaso bekuyi-Facebook, kulandelwa izinhlelo eziwela ngaphansi kwayo - i-WhatsApp, Messenger ne-Instagram. Balandelwa yi-Amazon, Twitter, Netflix, Spotify kanye neTikTok. Amathiphu abonakalayo we-TikTok akwenze kwaba uhlelo lokusebenza lwesibili olunemali eningi engadlali.
Iningi lamabhiliyoni angu-$28 - amabhiliyoni angu-18 noma cishe u-64% - asetshenziswe abasebenzisi ezinhlelweni zokusebenza ku-App Store (enyuke ngo-20% unyaka nonyaka), kanye namaRandi ayizigidi eziyizinkulungwane ezingu-10 ku-Google Play Isitolo (enyuka ngo-35% unyaka nonyaka- unyaka).
Ungaba nentshisekelo ku
Abasebenzisi badawunilode isamba sezinhlelo zokusebenza ezintsha eziyizigidi eziyizinkulungwane ezingama-33 ngekota yesithathu, iningi lazo - izigidi eziyizinkulungwane ezingama-25 - zivela ku-Google Store (zikhuphuke ngo-10% unyaka nonyaka) futhi ezingaphansi kwezigidigidi eziyi-9 ezivela ku-Apple Store (zikhuphuke ngo-20% ). Uhlelo lokusebenza u-Annie luphawula ukuthi ezinye izinombolo ziyindilinga futhi azifaki izitolo zezinkampani zangaphandle.
Kuyathakazelisa ukuthi okulandiwe okuvela ku-Google Play bekulinganiselwe - okungu-45% kwakho bekuyimidlalo, u-55% wezinye izinhlelo zokusebenza, kuyilapho ngaphakathi kwe-App Store, imidlalo ibalele kuphela okungaphansi kokungu-30% kokulandwa. Kunoma ikuphi, imidlalo ibe yisigaba esinenzuzo kakhulu kuzo zombili izinkundla - ihlanganise u-80% wemali engenayo ku-Google Play, u-65% ku-App Store.
