Kusukela engxenyeni yesibili yonyaka odlule, kube nenqwaba yemibiko evela ezinkampanini zabahlaziyi ephakamisa ukuthi ukubusa kwe-Samsung emakethe yama-smartphone aseNdiya kuyehla. Eqinisweni, imibiko eminingi ithi umdondoshiya waseNingizimu Korea wehliswe ubukhosi yi-Xiaomi, ebizwa ngokuthi ngumenzi omkhulu wama-smartphone eNdiya. I-Xiaomi izuze impumelelo yayo ikakhulukazi ngenxa yama-smartphones ayo e-Redmi.
Kodwa-ke, abakwaSamsung bebelokhu beyiphika njalo imibiko enjalo futhi ibambelele ekutheni iyaqhubeka nokubamba isikhundla sobuholi emakethe yaseNdiya. Wafakazela izimangalo zakhe ngombiko wenkampani yaseJalimane i-GfK, okusho ukuthi abakwaSamsung bahola ngokusobala emakethe yaseNdiya. U-Mohandeep Singh, iphini likamengameli ophezulu we-Samsung ophikweni lwaseNdiya, uhambelane nemiphumela yocwaningo.
USingh waphawula ukuthi abakwaSamsung benze izinhlelo ezinolaka kakhulu nge-India futhi bakulungele kahle ukuphatha ukuncintisana kwemikhiqizo yaseShayina. Uqhube wathi abakwaSamsung abagxili kuphela ekwehliseni amanani ukuze babhekane nomncintiswano. "Singabaholi bemakethe, hhayi kuphela ohlangothini oluphambili, kodwa ezigabeni ngazinye. Silindele ukuthi iqhubeke ifane.”
Lena yindlela engase ibukeke ngayo Galaxy I-S10 ene-notch yesitayela se-iPhone X:
Igalari yezithombe
Ngokusho kwenkampani yaseJalimane i-GfK, abakwaSamsung bazuze isabelo semakethe esingu-49,2% kwikota yokuqala yalo nyaka. Kusukela ngo-April 2017 kuya ku-March 2018, isabelo sayo semakethe sasingu-55,2% engxenyeni engu-$590 nangaphezulu. Isibonelo, ngoMashi walo nyaka, abakwaSamsung baqopha isabelo semakethe esihlaba umxhwele esingu-58%, mhlawumbe ngenxa yokuthengisa. Galaxy I-S9.
Kodwa-ke, i-Samsung kufanele ibhekane nomncintiswano omkhulu ovela kubakhiqizi bama-smartphone baseShayina engxenyeni yama-smartphone esezingeni eliphansi namaphakathi. Isimbangi esikhulu se-Samsung e-India yi-Xiaomi, uchungechunge lwakhe lwe-Redmi luthola impumelelo engakaze ibonwe.
