Ukuncintisana phakathi Applema Samsung cishe ngeke ifinyelele ekupheleni. Ikakhulukazi ngemuva kwesikhangiso esisha sakwaSamsung inkampani esikhiphile emhlabeni namuhla, ngeke sikubone ukuthula phakathi kwezinkampani nabalandeli bazo. Abantu baseNingizimu Korea bangeze uphethiloli emlilweni, ngoba endaweni yabo entsha yokukhangisa Apple abalandeli kanye nokuthanda kwabo iPhonec.
Ukukhangisa kwamaminithi kuqala ngo-2007, lapho kuqala Apple Abathandi bezindaba bama kuqala iPhone. Ngisho nenkanyezi enkulu yesikhangiso ayikwazanga ukuphuthelwa enye yama-iPhone amasha. Kamuva, sithuthela ku-2010 ku-iPhone 3GS, lapho i-Samsung idonsela ukunaka kwimemori enganwebeki futhi ngaleyo ndlela nokuntuleka kwendawo yokugcina izithombe.
Iyalandela iPhone 5s kanye nesibonisi sayo esincane. Bese sifika ku-2015, lapho silinde umugqa omusha iPhone akubonakali kumangalisa njengoba kungase kubonakale ekuqaleni. Njengoba kusondela u-2016, abakwaSamsung baveza ukuthi ama-iPhones abengakabi namanzi (yize yethula i- iPhone 7 ngokumelana namanzi) futhi lapho umsindisa ekugwilizeni, okwakudingeka ukwenze nje ukuzama isitsha serayisi.
Unyaka we-2017 wafika futhi ukungabikho kwe-jack ye-3,5 mm ku-iPhone 7 ne-7 Plus, okuthi kwezinye izimo idinga ukuxazululwa ngokunciphisa. AbakwaSamsung baphinde badonse ukunaka ekungabini kokushaja okungenantambo kanye namafreyimu amakhulu azungeze isibonisi.
Nokho kulo nyaka Apple cishe yonke into ibanjiwe - entsha iPhone I-X inokushaja okusheshayo nokungenantambo, ayingeni emanzini futhi inikeza isibonisi esihle esinama-bezel amancane. Nokho, sekwephuze kakhulu iPhone ukwazile ukukhula, abanye abalandeli sebevele bashintshela ku-Samsung esikhule isikhathi eside, okuhlanganisa nomlingiswa wethu oyinhloko.
