Esikhathini esingengakanani esidlule, sakwazisa ukuthi nakuba abakwaSamsung benza kahle emhlabeni wonke, akhona namazwe lapho ama-smartphones abo neminye imikhiqizo cishe inganakwa. Lokhu bekungeke kube nandaba kukodwa, ukube bekungelona izwe elineminotho emikhulu kakhulu emhlabeni. Yebo, sikhuluma ngeChina kanye nokungawathandi kwabahlali bayo ama-smartphones akwaSamsung.
Ingabe ilebula ethi "ukungathandi" ibonakala inamandla kakhulu? Angicabangi kanjalo. Inkampani yaseNingizimu Korea isinesikhathi eside icindezelekile eChina, futhi esikhundleni sokusondela enkathini yoshintsho ezokwenza ukuthengiswa kufinyelele emazingeni aphezulu futhi, ukuhlaziya okwengeziwe kuza nemiphumela engemihle. Isibonelo, izibalo zakamuva ezishicilelwe iwebhusayithi ye-Korea Herald zikhomba ngokusobala ukuthi i-Samsung isiphinde yashelela ngekota yokugcina yaya endaweni yesithupha.
Kungani kunjalo, ubuza? Incazelo ilula kakhulu. Amakhasimende aseShayina maningi amathuba okuthi akhethe uhlobo lwendawo olunikeza ukusebenza okuhle ngentengo ephansi. Ngamafuphi, izikhulu eziphezulu zezinkampani zasekhaya nezinye azikudonseli kahle lokho. Ngokwezibalo, isamba sabo semakethe singu-6,4%.
Sizobona ukuthi i-Samsung ikwazi kanjani ukusabela kumaqiniso amasha. Kodwa-ke, sekuvele kusobala ukuthi ngeke yenze isithunzi emakethe yaseShayina ngezimpawu zayo, ezivame ukubiza kakhulu. Kuzodingeka ukuthi kuqale ukuthengisa ama-smartphones ashibhile nanamandla aklanyelwe imakethe yaseShayina ngqo. Ngaphandle kwalokho, umnyango wale ndawo enenzuzo ungavalwa unomphela.
Umthombo: koreaherald
