Engxenyeni yesine yonyaka edlule, imiphumela nezinombolo zokuthengisa ze-Samsung azizange zibukeke zizinhle, inkampani yaze yashintsha abaphathi bayo abambalwa abasezikhundleni eziphezulu ngenxa yokwehla okuphawulekayo, kodwa manje sisesigabeni sokuqala sika-2015, futhi ngokusho kombiko. idatha enikezwe i-Strategy Analytics, i-Samsung ibonakala isenkingeni ngemuva. Eqinisweni, ikwazile ukudlula kakhulu imakethe ye-smartphone Apple futhi waphinda waba umkhiqizi omkhulu wama-smartphone emhlabeni.
Ngokukhethekile, abakwaSamsung baphethe ama-24.1% agcwele emakethe yama-smartphone, uma kuqhathaniswa Apple igcine ngo-17.7%. Ngezinombolo ezithile, i-Samsung ithumele amayunithi angaphezu kwezigidi ezingu-83 zama-smartphones emhlabeni, ngaleyo ndlela ingadluli kuphela isimbangi sayo se-Apple ngezigidi ezingu-20, kodwa futhi ngokwayo uma iqhathaniswa nekota yokugcina, lapho kwakukhona cishe izigidi ezingu-10 ezimbalwa. Ngakolunye uhlangothi, uma kuqhathaniswa nekota efanayo yonyaka odlule, umkhiqizi waseNingizimu Korea walahlekelwa izigidi ezingu-6.
Kuyaqondakala ukuthi ingxenye ebalulekile yempumelelo ye-Samsung kungenxa yokukhishwa kwayo okusha Galaxy I-S6 kanye nenguqulo yayo ye-premium Galaxy S6 onqenqemeni, kodwa kufanele kucatshangelwe ukuthi lawa angamadivayisi aphezulu ngakho-ke ayabiza. Ukube abakwaSamsung bebengagxila kakhulu engxenyeni yama-smartphone esezingeni eliphansi namaphakathi, engaheha amakhasimende amaningi angaba khona, ngenhlanhla, ibingadlula. Apple ngezinga elikhulu kunamanje. Kodwa-ke, lokhu kuncike kuphela konjiniyela benkampani yaseNingizimu Korea nasezinqumweni zabo.
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