Bratislava, Novemba 24, 2014 - Abalandeli be-TV base-Europe bayacabangela ngokumangalisayo uma kuziwa ekudaluleni itulo nokusonteka kwesakhiwo, ngokusho kokutholwe kwakamuva kwe-Samsung Electronics emikhubeni yokubuka i-TV. Cishe u-71% wabaphenduli bavumile ukuthi bazokwenza abakaze baveze ngamabomu izingxenye ezibalulekile zesakhiwo (okuthiwa yispoiler). Njalo kwesihlanu kwakuyoba ngaphezu kwalokho kwakungasho lutho ukuthi uke wachayeka kuspoiler ezinkundleni zokuxhumana, futhi ingxenye yesine yabalandeli bochungechunge ifinyelela kude nokugwema ngamabomu imithombo yezokuxhumana, omagazini, amaphephandaba kanye nomsakazo ukuze bangatholi kusengaphambili ukuthuthukiswa kwesakhiwo.
Ukuphathwa kwe-Samsung Electronics okuqanjwe Indlela Thina Watch iveza izizathu zokuthi kungani abantu bethanda ukubuka uchungechunge. Cishe ingxenye yabantu baseYurophu bajabulela izinhlelo ze-TV isiqephu esisodwa ngesikhathi. Isibonelo, ababukeli e-Italy nase-Switzerland (ikakhulukazi u-60% no-62% ngokulandelanayo) bajabulela iziqephu ezimbalwa zilandelana. Kusuka emikhubeni yezibukeli yabantu baseYurophu indlela yobumbano yengxenye yesithathu yabalandeli be-TV, abahlale bebuza abanye ukuthi basibonile yini isiqephu salolu chungechunge ngaphambi kokuba baqale ukukhuluma ngaso, ukuze bangasidaluli ngephutha itulo.
“Akumangalisi ukuthi isimo sengqondo sabantu ngabaphangi sidlulele kangaka. Ukubuka uchungechunge lwe-TV kuhlotshaniswa nokubandakanyeka okuqinile ngokomzwelo. Ngokombono ongokwengqondo, lokho okubizwa ngokuthi ukubuyisela kubonakala ngokucacile - abantu bayakwazisa izenzo ezinhle zabanye, isibonelo, lapho bengavezi umphangi kubo. Lokhu kubuyisana kuwumusa omncane ongakha umuzwa wokuzibophezela nokweseka ubudlelwano ngezinga elikhulu. Kuphinde kuhlobane nokuqonda ingqikithi yokudlala enobulungiswa. Izazi zokusebenza kwengqondo zokuziphendukela kwemvelo zichaza lokhu kuziphatha okuhle komphakathi njengokusiza abanye abazongisiza nami.” kuchaza isazi se-cyberpsychologist uBerni Good.
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Abaphathi be-Samsung Electronics baphinde bagqamise ukuthi engxenyeni yabaphenduli e-Europe, ukubuka i-TV kuyifomu ukuphunyuka empilweni yansuku zonke. Nokho, lokhu kuphunyuka kuhambisana nokucindezeleka. Isamba esingu-46% sababukeli base-Europe bathinteka kakhulu ngokomzwelo ekubukeni ithelevishini kangangokuthi badabuke ngempela uma uchungechunge lwabo oluthandayo noma uhlelo luphela. Abangaphezu kwesigamu baqala ukulandela iziphetho zamaqhawe amasha, futhi isibukeli ngasinye sesithupha sivuma isidingo sokugcwalisa ngokushesha umuzwa wokungabi nalutho ngezinye izinhlelo.
Ukubuka imicimbi ebalulekile ochungechungeni lwe-TV kudlala nesimo somzwelo sabantu baseYurophu. Bangu-43% kuphela ababukeli abathi abanandaba uma izinto ezimbi zenzeka kubalingiswa babo be-TV abayintandokazi. Oyedwa kwabathathu naye uzwa ukukhathazeka ngokuphenduka kwemicimbi. Ngakho-ke kuyaqondakala ukuthi U-45% wabantu ugxile kakhulu ohlelweni ngenkathi ubukele umabonakude, ukuthi bangacasuka noma bathukuthele uma kukhona okubaphazamisayo lapho bebukele.
“Cishe ingxenye yabantu isabuka i-TV nemindeni yabo. Bahlangana nsuku zonke ukuze bambuke. Umgomo wethu uwukubadalela umuzwa ongcono kakhulu. Ngenkathi sisebenza kuma-TV e-UHD agobile, ithimba lethu livakashele amasinema amaningi ahlukahlukene emhlabeni wonke ukuze lithole umuzwa ongcono kakhulu wokubuka futhi likulethe ezindlini zabathengi. Ukuphenduka kweploti nama-premiere nochungechunge kuyizikhathi ezibalulekile zethelevishini kubalandeli abafanelwe yisipiliyoni sokubukwa esingcono kakhulu.” kusho u-Petr Kheil, umqondisi wezigaba ze-electronics zabathengi kanye ne-IT / Business Enterprise ye-Samsung Electronics Czech kanye ne-Slovak.
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