AbakwaSamsung bathathe umbiko walo nyaka wokusimama ngokwehlukile kunaseminyakeni edlule, futhi kulo nyaka, ngaphezu kombiko wakudala, baphinde bashicilela isiqeshana sevidiyo lapho umrepha waseKorea uMad Crown erepna ngesigqi sengoma ye-pop. Kusiqeshana sevidiyo, abakwaSamsung ikakhulukazi bethula ukwehlukahlukana kwabasebenzi namathuba emisebenzi ahlinzekwa ngabakwaSamsung. Ngeshwa, isiqeshana soqobo sisheshe sakhishwa esiteshini esisemthethweni se-YouTube se-Samsung, ngakho-ke yilokhu kulayishwa kabusha kuphela okusele ngemuva kwaso. Nakuba ngakolunye uhlangothi, ukwakheka kugcine ukuhlaziya okungekuhle kuzo zombili izimo.
Ngeshwa i-Samsung, kungokwesibili ukusebenza kwayo komculo/ubuciko kudonsela ukugxekwa. Ngonyaka odlule bekuyi-flagship show Galaxy I-S4 e-Radio City Music Hall, lapho abakwaSamsung bethula ifoni nemisebenzi yayo ngendlela yomculo wocansi eDolobheni.
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