Njengoba kubikiwe ngaphambilini, abakwaSamsung bebelindele ukwehla ngo-60% kwenzuzo yokusebenza kwesigaba samaselula ngekota yesithathu. Kodwa-ke, umphumela mubi kakhulu futhi ngenxa yokuthi i-Samsung yayingenaso isikhathi sokuzivumelanisa nomncintiswano kuzo zombili izingxenye ezisezingeni eliphansi neziphezulu, isigaba seselula sibika ukwehla kwenzuzo yokusebenza efika ku-74%, okuyenza ibe yizwe eliphansi kakhulu eminyakeni yamuva, okusho ukuthi lolu phiko luzuze amabhiliyoni ayi-1,7 kuphela. Lonke uphiko lwe-Samsung Electronics lube selubika ukwehla ngo-60%, luzuza nje u-$3,9 billion ku-$9,7 billion oluzuze ngonyaka odlule. Amadivayisi eselula, ahlaselwayo, anesabelo esikhulu salokhu Apple kanye ne-Xiaomi, izimbangi ezimbili ezinkulu, kanye ne-Samsung ezakha abakhiqizi be-smartphone Abaphezulu abangu-3 emhlabeni.
Lokhu ukwehla kwesine kwenzuzo yokusebenza ngokulandelana, manje eseyiphansi kakhulu kusukela ngekota yesibili ka-2011. Ukwehla futhi kungenxa yokuthi (ikakhulukazi ngenxa yabakhiqizi baseShayina) inani lentengo lamafoni liye lehla futhi i-Samsung iye yehla. ayijwayelaniswa nalo mkhuba. Omusha wakhe Galaxy I-Alpha, ithengiswa ngama-euro angama-600. AbakwaSamsung bafuna ukulwa nalezi zinkinga futhi ngo-2015, bafuna ukugxila ekuqhudelaneni kwemikhiqizo kuzo zonke izigaba zamanani futhi bafuna ukuqinisa isisekelo sebhizinisi lesikhathi eside ukuze kuqinisekiswe ukukhula okuqhubekayo kanye nenzuzo yokuhlukaniswa. AbakwaSamsung futhi bafuna ukuhlukanisa amafoni abo ngezibonisi ezigobile namafreyimu e-aluminium, okuyingxenye yesu elisha lokuthuthukisa ifoni.
Ngesikhathi esifanayo, i-Samsung ihlose ukugxila kumamodeli wamasu esigabeni ngasinye, ngenxa yokuthi banokuhle kakhulu esigabeni sabo. Le nkampani iphinde ifune ukukhulisa ukuthandwa kwamaphilisi ayo ngokusebenzisa ubuchwepheshe obuhlukene nokuklama, futhi ihlose ukuthuthukisa ibhizinisi layo ngemishini egqokekayo, njengoba abakwaSamsung bebona amanye amandla kulawa madivayisi. AbakwaSamsung bagcina bebike ukuthi ukuthengiswa kwehle ngo-20%, okushiya abakwaSamsung benempahla ebiza u-$45 billion. Imali engenayo ephelele yehle ngo-48,8% yaya ku-$4 billion. Le nkampani ayishongo ukuthi idayiswe ama-smartphones amangaki, kodwa abahlaziyi bahlawumbisela ukuthi iphakathi kuka-78 million no-81 million wama-smartphone, nakuba abakwaSamsung bathi sinyukile isibalo sezingcingo ezidayisiwe. Kuphinde kwaba nokwehla kwama-TV, kodwa uma kubhekwa isizini yangaphambi kukaKhisimusi, i-Samsung kulindeleke ukuthi ithengise ama-TV amaningi.
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*Umthombo: I-CNET
