Ukuphela kwekota yesithathu ka-2014 kuyasondela futhi abakwaSamsung Electronics sebeqala ukulungiselela ukumenyezelwa kwemiphumela yezezimali. Kodwa ingabe kukhona ongaziqhayisa ngakho? I-Bloomberg Businessweek ibika ukuthi amasheya ophiko lwabathengi be-electronics ehle ngo-2,3%. Lena yindlela abatshalizimali abasabela ngayo esiqalweni esiyimpumelelo kakhulu iPhone 6 ukuze iPhone 6 Plus, ehlangene idayise amayunithi ayizigidi eziyi-10 ngempelasonto yokuqala. Khonamanjalo, abakwaSamsung balahlekelwe ngo-15% wesabelo sabo semakethe, okuphinde kwabonakala ekwehleni kwenani lezimakethe zale nkampani ngo-30 billion wamadola aseMelika.
AbakwaSamsung njengamanje bathumela zonke izingcingo zesine emhlabeni, okuyisimo sabo esiphansi kakhulu eminyakeni emibili edlule. Lokhu kuncipha kubangelwa ngokuyinhloko ukwanda kokuthandwa kwabakhiqizi basekhaya eNdiya naseChina, lapho iMicromax ne-Xiaomi bedlule i-Samsung ngokwenani lamayunithi ama-smartphone athengiswe. Ngakho-ke inkampani izwa ingcindezi evela endaweni ebiza kancane, ebaluleke kakhulu kuyo, futhi izwa ingcindezi endaweni ephezulu, lapho icindezelwa khona. Apple ngababili abakhulu iPhone. Inzuzo yokusebenza kwekota yesithathu kufanele ibe ngamadola ayizigidi eziyizinkulungwane ezingu-6,2, okungasolwa ngakho ukugcizelela okwenyuka kokumaketha ukuze kongiwe isabelo sayo semakethe. Njengengxenye yalo mzamo, inkampani yethula imodeli Galaxy I-Alpha, ehlanganisa i-aluminium ne-leatherette, i-flagship Galaxy Qaphela i-4 futhi ekugcineni imodeli entsha Galaxy I-Note Edge enombukiso ogobile. Ngaphezu kwalokho, umklamo onjalo ungavela nakumodeli Samsung Galaxy S6.
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*Umthombo: Ibhizinisi
