Lokho ababeyikho iNokia eminyakeni eyishumi edlule, i-Samsung inamuhla. Kwakuyi-Samsung neqhinga layo elinolaka elikwazile ukudiliza iNokia esihlalweni sobukhosi bemakethe yeselula futhi yasishintsha, ngenxa yalokho i-Samsung manje isingumkhiqizi onenombolo enkulu yomakhalekhukhwini abathengiswa emhlabeni. Nokho, nakuba i-Samsung inkulu kakhulu, ucezu lwayo lukaphayi luqala ukuncipha kancane kancane ngenxa yokuthandwa okukhulayo kwabakhiqizi baseShayina, futhi ngesikhathi esifanayo, kwaba nokwehla kwe-20% kwenzuzo, kanye nokwehla i-gross margin, ehle yafika ku-19% futhi, ngokusho kwabahlaziyi, cishe izokwehla ngaphezulu.
Ngokusho kwabahlaziyi, i-Samsung yayisezingeni eliphezulu kakhulu ngo-2012, lapho yethula i-Samsung phablet. Galaxy Inothi 2. I-Note 2, esadumile, njengoba inkampani ibike imajini ephelele engu-25% kwikota elandelayo ngemuva kokwethulwa. Nokho, kusukela lapho, i-gross margin iye yehla kancane kancane futhi kulindeleke ukuthi iqhubeke nokwehla. Manje i-gross margin yehlele ku-19% kanti kulindeleke ukuthi ngonyaka ozayo ibe ngu-15% kuphela. Inkinga, ngokusho kwabahlaziyi, ukuthi i-Samsung kufanele iqale ukuzivikela ekukhuleni kokuncintisana kwamaShayina, futhi indlela kuphela engafinyelela ngayo lokhu ukwehlisa amanani entengo yemikhiqizo yayo - okuzophinde kunciphise inani lemali eshibhile. AbakwaSamsung kufanele baqhamuke nezinto ezintsha “ezizokhahlela” ibhizinisi labo futhi, noma kuzodingeka sithembele ekwehleni kwenzuzo ngokuthengiswa komakhalekhukhwini.
*Umthombo: I-WSJ
