I-Samsung Telecommunications America ibhekene nezinguquko ezinkulu ngempela ekuphatheni. Ezinyangeni ezimbalwa ngemuva kokubonakala sengathi kukhona "ukuhlanza" okukhulu e-STA, abaphathi abaphezulu bangaphambili bakwaBlackBerry, Disney kanye noNokia bajoyina ubuholi be-American Samsung. Okokuqala, lo ngu-Robin Bienfait, ojoyine inkampani njengephini likamongameli omkhulu kanye nenhloko ye-global enterprise services innovation.
Eceleni kwakhe, uJohn Pleasants, owayeyisisebenzi seDisney Interactive Media Group, wajoyina i-Samsung. Enkampanini uthole isikhundla sokuba yiphini likamengameli weSamsung Media Solutions Center America (MSCA). Ekugcineni, u-Mark Louison ujoyina evela kwa-Nokia, ozosebenza lapha njengephini likamongameli eliphezulu kumasistimu angenawaya.
*Umthombo: Korea JoongAng Nsuku zonke