Impela ngumbuzo wonke umlandeli walesi sikhulu sezobuchwepheshe azibuze okungenani kanye. Futhi bekungadingeki nokuba ube umlandeli, ngoba i-Samsung njengamanje icishe ibe yonke indawo esisizungezile, ngoba ngaphezu kwemishini ephathwayo, amakhamera namathelevishini, ikhiqiza nohhavini we-microwave, imishini yokugeza izitsha, imishini yokuwasha, iziqandisi, i-vacuum cleaners nokunye okuningi. . Futhi kuthiwani ngesimo lapho ingane yakho ikubuza ukuthi i-Samsung isho ukuthini ngempela? Sinayo impendulo yalokho.
Igama elithi Samsung ngokumangazayo lakhiwe ngamagama amabili esiKorea, okungukuthi "Sam" nelithi "Sung", elihunyushwa ngokuthi "izinkanyezi ezintathu", noma "izinkanyezi ezintathu". Kodwa yini ilogo ye-Samsung kanye nezinkanyezi ezintathu? Ngo-1938, kwasungulwa isitolo sokuqala sokudayisa eDaegu, eSouth Korea, esinegama lomkhiqizo elithi "Samsung Store", uphawu lwaso lwalunezinkanyezi ezintathu ncamashi kuso, futhi lwahlala lunjalo kwaze kwaba sekupheleni kwawo-60, lapho uphawu lushintshwa khona. kuyo yonke le minyaka eyishumi futhi kwasala kuyo kuphela izinkanyezi ezintathu ezimpunga kanye nombhalo othi SAMSUNG obhalwe ngesiLatini. Khona-ke, ngasekupheleni kwawo-20, ilogo yaklanywa kabusha yaba efanayo, kodwa ifonti nombala osetshenzisiwe kwashintsha, kanye nokuhlelwa nokuma kwezinkanyezi ezintathu. Le logo yaqhubeka kwaze kwaba ngoMashi 70, lapho ishintshwa yaba yilena esiyaziyo namuhla.
Kodwa izinkanyezi ezintathu akuyona ukuphela kwencazelo ukuthi igama elithi Samsung lingafihla. Uhlamvu lwesiShayina lwegama elithi "Sam" lisho okuthile okufana nokuthi "okunamandla, okuningi, okunamandla," kuyilapho uhlamvu lwegama elithi "Sung" lisho "okuphakade." Ngakho-ke sithola "amandla naphakade", okuthi ekuqaleni kuzwakale njengenkulumo-ze yombuso othile wobushiqela, kodwa ekubukeni kwesibili singase siqaphele ukuthi kufanelana ngempela, ngoba i-Samsung ingenye yezinkampani zobuchwepheshe ezinamandla kakhulu, ezinamandla nezinkulu kunazo zonke emhlabeni. emhlabeni futhi useneminyaka engu-24 kuphela ukuthi agubhe ikhulu leminyaka isikhumbuzo somkhiqizo wakhe. Futhi nokuthi inkampani izoba nokuthile engakubungaza, bewazi ukuthi ngesikhathi ikhona, abakwaSamsung baze bakwazi ukuthola iqembu labo le-baseball elikhokhelwayo?
*Umthombo: studymode.com
