I-Samsung, naphezu kokuba iseyinombolo yokuqala emakethe ye-smartphone, idonsa kanzima ngempela. Le nkampani ilahlekelwe isabelo esibalulekile emazweni amabili anabantu abaningi emhlabeni, okuyi-China ne-India, lapho yathathwa khona ngabakhiqizi bama-smartphone basekhaya i-Xiaomi ne-Micromax ngekota yesibili ka-2014. Sebezuze ukuduma okukhulu ezweni ngenxa yokuthi bathengisa amafoni anehardware enamandla ngentengo ephansi evunyelaniswa nemakethe yendawo. AbakwaSamsung baphendule ngokuqondakalayo futhi ngokusobala bahlela ukushintsha isu labo ngokuthengisa amafoni emazweni ashiwo azoqhudelana nabakhiqizi bendawo ngentengo ngenkathi behlinzeka ngehadiwe enamandla.
E-China, ngokusho kwe-Canalys, isimo siwukuthi i-Xiaomi isendaweni yokuqala ngesabelo semakethe esingu-14%. Ngakolunye uhlangothi, isabelo se-Samsung sehle kakhulu uma siqhathaniswa nonyaka odlule. Unyaka nonyaka, isabelo se-Samsung semakethe yaseShayina sehle sisuka ku-18,6% saya ku-12% kuphela. Ngakho-ke i-Samsung iwine indawo yesibili etafuleni, kodwa ngeqiniso lokuthi indawo yesithathu isentanyeni yayo futhi uma isimo singashintshi, khona-ke izoyidlula. Indawo yesithathu ithathwe nguLenovo, nayo enesabelo esicishe sibe ngu-12%. Eqinisweni, ithengise amafoni ayizigidi ezingu-13,03 kwikota edlule, kuyilapho i-Samsung ithengise amadivayisi ayizigidi ezingu-13,23.
E-India, ngakolunye uhlangothi, umkhiqizi wasekhaya iMicromax ujabulela ukuhola, okwathi ngekota yesibili ka-2014 yazuza ingxenye yemakethe ye-16,6% ezweni, kuyilapho i-14,4% ye-Samsung. Ngokumangalisayo, endaweni yesithathu yetafula kukhona iNokia yeMicrosoft, enesabelo sika-10,9% emakethe yaseNdiya. Kodwa-ke, inkampani iphinde ibe nenkinga mayelana nokuthengiswa kwezingcingo zakudala, lapho ithole khona isabelo sika-8,5% kuphela. Umkhiqizi waseNdiya iMicromax, ngakolunye uhlangothi, uthole isabelo se-15,2% kule makethe.
*Umthombo: Ucwaningo lokuPhepha; Canalys
