Njengoba i-Samsung isivele ikwazile ukumemezela ngesikhathi sokumenyezelwa kwemiphumela yezezimali yekota yesi-2 ka-2014, kulokhu kube nokwehla kwenzuzo yengqikithi ngo-19,6% uma kuqhathaniswa nonyaka odlule, ngenxa yokuthi inkampani ithole ama-dollar ayizigidi eziyizinkulungwane ezingu-6,1 kule kota, kanti ngonyaka odlule bekuyi-7,5, 8,9 billion dollars. Ngasikhathi sinye, ukuthengiswa kwehle ngo-50,8%, ngenxa yokuthi inkampani yayinokuthengiswa okuphelele cishe kwezigidigidi ezingama-2011 zamadola aseMelika. Lokhu ukwehla kokuqala kwenzuzo yonke kusukela ngekota yesithathu ka-XNUMX.
AbakwaSamsung bamemezele ukuthi akubalanga kahle abebekulindele, okuholele ekweqiseni kwemikhiqizo esitokweni. I-Samsung izwa ukuncintisana okunamandla njengenkinga hhayi e-USA kuphela, lapho iqhudelana khona ngokuyinhloko Apple, kodwa ikakhulukazi e-China, lapho abantu beqala ukukhetha omakhalekhukhwini abakhiqizwa ekhaya, abavame ukunikeza i-hardware yezinga eliphezulu ngentengo ephansi kakhulu. Yilokho kanye abakwaSamsung abangathanda ukukwenza, futhi ngokusho kukaKim Hyun-Joon, bahlela ukuqala ukudayisa amamodeli ambalwa kuleli, azohlinzeka ngemisebenzi ethile evela kumafoni asezingeni eliphezulu, kodwa azoqhudelana namaShayina asezingeni eliphansi futhi. phakathi nokuphela (okungukuthi cishe ama-$200). Izikrini ezinkulu, ezigubha impumelelo e-China, kufanele zidlale indima ebalulekile.
Ngesikhathi esifanayo, abakwaSamsung banquma ukonga ngempumelelo ekukhiqizweni kwamafoni asezingeni eliphezulu ngokonga ku-R&D, noma ngenye indlela ocwaningweni nasekuthuthukisweni, nokuphathwa kokukhiqiza okungcono nakho kuzoyisiza ukuthi yonge. AbakwaSamsung bagcine bememezele ezinye izindaba ezingakhuthazi kangako mayelana nemiphumela yezezimali. Inzuzo yokusebenza yakwaSamsung ngekota yehle ngo-24,6% kusukela ngonyaka odlule yaya ku-$7 billion. Kuphinde kwehla ne-gross margin isuka ku-17,7% yaya ku-15,5%. Ngakho-ke imajini iyonke iphansi kakhulu kusukela ngekota yesine ka-2011.
*Umthombo: Wall Street Journal
